Merkana Group Ltd.
Online platform for ecommerce expansion to markets where entry is limited by customs. It helps online merchants expand without the usual fixed costs.
Company Details
- Category
- E-commerce
- Headquarters
- Sofia, Bulgaria
- Data Hosting
- EU Only
- Open Source
- No
- Pricing
- paid
- Website
- https://merkana.group
About Merkana Group Ltd.
Cross-border ecommerce into and out of the EU - especially in markets with customs - is complex, slow, and fragmented. Merchants must deal with multiple partners for logistics, payments, compliance, localization, and returns, which creates high operational costs and limits expansion. Merkana removes this friction by acting as a single infrastructure layer that handles the entire process end-to-end. Our ideal customers are: EU-based ecommerce merchants looking to expand into non-EU markets (e.g. Western Balkans) Non-EU merchants seeking access to EU markets without setting up local entities Marketplace sellers scaling across multiple countries Mid-sized brands that lack in-house cross-border operations Key features and differentiators: Merchant of Record (MoR): we handle taxes, duties, and compliance in foreign countries for our clients Unified integration: single integration replaces multiple local partners AI-powered product localization: automated translations, categorization, and pricing adaptation End-to-end logistics: cross-border transport + last mile delivery + returns Multi-market orchestration: sell in several countries simultaneously with centralized control Merkana is a cloud-based platform deployed on EU infrastructure. Data is processed and stored in compliance with GDPR Sensitive customer and transaction data is handled within EU jurisdiction Modular architecture allows localized compliance where required (e.g. country-specific tax and customs handling) Non-European solutions typically focus on single components (e.g. logistics, payments, or MoR) and are not optimized for the regulatory and operational complexity of European cross-border trade. Merkana is built specifically for Europe and nearby regions: Deep understanding of EU customs, VAT, and cross-border flows Optimized for fragmented markets like the Western Balkans Local logistics and returns networks for better customer experience Full-stack approach reduces dependency on multiple vendors.
Replaces
Merkana Group Ltd. is an alternative to: akeneo, pimcore, shipbob