Sofiqe Ltd
Sofiqe Ltd is a beauty technology company that develops AI-powered precision color matching software, helping consumers find their perfect makeup shades through advanced computer vision and color science.
Company Details
- Category
- AI & Machine Learning
- Headquarters
- London, United Kingdom
- Data Hosting
- Global
- Open Source
- No
- Pricing
- paid
- Website
- https://sofiqe.com
About Sofiqe Ltd
Sofiqe Ltd builds intelligent beauty technology that bridges the gap between online shopping and finding the right cosmetic products. Our flagship mobile app uses proprietary color matching algorithms, computer vision, and color science to analyse skin tones and recommend precise makeup shade matches from our curated product catalogue. Available on iOS and Android across 43 European markets, the Sofiqe app moves beyond unreliable AR filters to deliver a precision color intelligence platform. Users photograph themselves and receive scientifically grounded shade recommendations, taking the guesswork out of buying foundation, concealer, lipstick, and other color-critical cosmetics online. The platform integrates a full e-commerce experience, allowing users to discover, match, and purchase products in one seamless flow. Built on a robust tech stack including Flutter, Magento 2, and custom AI pipelines, Sofiqe is designed to scale across product categories and markets. Founded in London, Sofiqe Ltd is focused on solving one of beauty e-commerce's biggest pain points: colour uncertainty.